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Edy’s

June 21, 2007

Did you know that on the East Coast Dreyer’s Ice Cream is marketed as Edy’s?  Yeah, us neither.

Edy’s / Dreyer’s Wikipedia entry

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3 Comments leave one →
  1. Slothboy permalink
    June 21, 2007 6:44 pm

    I understand changing the names of products internationally (Burger King in Australia is “Hungry Jack’s) but regional brand name changes confuse me. What is the point?

  2. June 21, 2007 7:00 pm

    Kinda like Carl’s Jr. and Hardees. I don’t get it either, but oh well. Silly corporations and their mississippi river.

  3. June 22, 2007 1:34 am

    Yep, it’s Edy’s down south too. I heard the different branding is from coporate by outs of smaller companies. A large company (like Carl’s Jr.) will buy out another chain (Hardee’s) and keep the brand so they don’t have to start over. They just assume the brand with their own product so they have a trusted name in the area. It works out because most food is made/processed regionally so they don’t really have to do that much work. A couple other brands are Best Foods & Helman’s (mayo). In Arkansas there’s no Adam’s peanut butter, but there is Smuckers All-natural (I found out Smuckers owns Adam’s and it’s the same product).

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